Skip to content

Activate Program

Global pharmaceutical companies are working with active pharmaceutical ingredient (API) supply chains to enable environmental impact reduction of the healthcare sector through the Activate program.

Activate will support the decarbonization of a key segment of the pharmaceutical value chain through measurement, provision of practical tools, expert advice, and access to green financing.

Rolling out from April 2023.


Founding Members

AstraZeneca | Bristol Myers Squibb | GSK | Johnson & Johnson | Pfizer

The Challenge

Active Pharmaceutical Ingredients (APIs), a key constituent in medicines and vaccines that produce the intended health effects, can be resource intensive to manufacture due to material use, energy intensive processes and waste recovery.

Selection of different coloured tablets and capsules sat on a blue surface and photographed from above

The Opportunity

With high levels of interconnectivity across the industry’s supply chains, there is a substantial opportunity to drive positive impact through collaboration across the sector.

The Solution

Activate is committed to going beyond data collection and working closely with API suppliers to strengthen relationships, align with science-based decarbonization targets, drive more sustainable procurement, and identify opportunities for operational and resource efficiency.

M2030 will independently facilitate the program, maintaining confidentiality, convening pharmaceutical companies, and leading on supplier engagement by using our innovative carbon reduction software, climate action managers and its extensive network of expert partners including Edison Energy, Ricardo and RENEW Energy Partners.

Participating pharmaceutical companies will gain access to projections of the decarbonization pathway for API suppliers. This increased visibility can aid climate risk assessment and empower supply chain owners to support suppliers in meeting their climate targets.

Pipette dropping liquid into

Launching in April 2023

Beginning in April 2023, Activate's immediate focus will include onboarding API suppliers, capturing footprint data, establishing a reference point baseline, and tackling the most prominent areas of environmental impact.

This will be funded by Activate through contributions from the founding member companies, allowing the first 200 API supplier sites that join to have their membership fees fully sponsored.

The second phase of Activate is intended to launch in April 2024 and will see M2030 bring participants together to explore solutions to more complex challenges.

These could include support for building product carbon footprints (PCFs) at scale; deploying new tools and technologies collaboratively; and promoting access to green finance for decarbonization projects via independent financial partners.

Discover more about Activate and find out how to participate